The Mumzels Are Back From Vacation!
“Relaxed, full of new ideas, and ready for new adventures.”
The summer vacation is almost over for the Mumzels. After taking some time to relax, collect new ideas, and secretly make new plans, they are ready to start posting new videos on TikTok again!
Although things may look a little quieter on some of our social media channels, we are still very active behind the scenes. We continue working on new stories, videos, characters, and future plans for the Mumzels.
TikTok Is Our Main Platform
This year, TikTok is the platform where we are most active. It is the best place for us to share short Mumzel videos and reach more people in the Netherlands. That is also why we are currently focusing more on the Dutch market.
We will continue posting funny, exciting, and recognizable Mumzel stories on TikTok. Sometimes we may post several videos in one week, while at other times we need a little more time to create new ideas behind the scenes.
🔍 Why Are We Less Active on Other Platforms?
YouTube & AI Content
At the moment, we are less active on YouTube. We have noticed that content involving AI is often restricted, blocked, or made less visible. That is disappointing, because AI is an important tool that helps us bring the world of the Mumzels to life.
X (Twitter) & International Focus
We are also less active on X than we used to be. That platform mainly helped us reach an international audience, while our current focus is more on the Netherlands and Dutch-language Mumzel stories.
Instagram & Facebook
Instagram and Facebook are also less important to us at the moment. The Mumzels are not very fond of advertising, especially when advertisements keep appearing everywhere. They would rather hide under the roof tiles than watch another commercial!
📚 The Mumzel Book
Before the summer, we also released a new Mumzel book. This was a special moment and an important next step for the Mumzels.
What once started as a small idea continues to grow. The Mumzels have developed from drawings and short stories into videos, books, and hopefully, in the future, animations, toys, and real 3D Mumzels.
✨ Ready for New Adventures
The holiday is almost over and the Mumzels are back. They have collected new ideas, prepared new adventures, and probably taken a few snacks and small objects from people’s homes along the way!
Make sure to follow us on TikTok, because that is where the Mumzels will be most active this year.
Do you hear strange noises on the roof at night?
The Mumzels may already be back… 🤫
